You might as well get on the chairlift. I work with smart, savvy business owners who know that calling in backup is a wise business decision and that it will give them more time to do the things they love.
My clients are passionate about their business and dream of allocating time to marketing, but (for good reason) it falls to the bottom of the list. They let their old website carry them along. They collect email addresses and forget to send a newsletter. They prioritize their in-person customer experience over the online one (for good reason). They’re taking the uphill route at Mammoth Mountain even though they’re tired and wish they could just ski down.