WordPress is an incredible website platform — it’s what I use and what I often recommend for businesses with specific needs or big dreams. But it has its downsides… primarily that you’re pretty much on your own. With an all-in-one website platform like Squarespace or Shopify, security is mostly managed for you. You’ll have a …
A Basic Checklist for WordPress Website Security Read More »
SEO is always evolving, and Google (and other search engines) never directly say what they take into account when ranking websites. But the ultimate goal of search engines is to get the right content to the right people efficiently. Focusing on this goal — serving the people who are searching for your services — will …
Every social media platform seems to change on a weekly or monthly basis, so the actual techniques you’ll be using will have to change over time. But regardless of platform changes, these eight factors are essential if you decide to use social media as a growth tool for your business. 1. CONSISTENCY Clients ask me …
8 Must-Haves for Small Business Social Media Success Read More »
Getting traction with your Facebook business page can be a nightmare. It often feels like you’re throwing everything against the wall to see what sticks. You might be draining hours trying to come up with creative posts that no one sees. And what’s the point anyway… will your Facebook page bring you any business? It …
Playing By Facebook’s Rules: Tips for Increasing Engagement Read More »
One day in her office with the tiny fountains and giant stuffed bear, my witchy therapist tells me it’s all connected, as in once we get to the core, you’ll be healed, as in it’s not a million problems, just one. Another day she says you’ll never be where you were before and something tilts in the right …
While nothing beats professional photos of your business, customers, store, etc., it can be a hard expense to justify when you’re just starting out or working with a really small marketing budget. Paid stock photo sites (like Shutterstock, iStock or Getty Images) are an option, but luckily there are many free stock photo sites you can …
Free Stock Photo Sites for Websites & Social Media Read More »
The websites that are the most effective in the long term take planning… Thoughtful design, a deep understanding of the user’s experience, compelling copy, and an overall strategy that fits efficiently into your bigger marketing plan. But web design can be almost immediate if it needs to be. SEO and ROI are often long games, …
Building a Website Overnight: EasternSierraLove.com Read More »
Everything during COVID-19 is uncharted territory, including reopening your business when you’re allowed to do so. This blog post only addresses the marketing side of reopening, but I hope it will get the wheels turning on other aspects of reopening as well. SOCIAL MEDIA Update your hours on Facebook, and make a post announcing your …
Marketing for Your Business Reopening from COVID-19 Read More »